Cliché – Eastern Dresses | Cliché Casual Frocks Spring 2012

 Cliche was established in 2006, as it set out to provide something special, something unique. With the aim to cater to niche that had been created by the fashion industry, Cliché started off by imported "Western Clothing" & "Exclusive Party Wear".Within a very short span of time Cliché gained a lot of attention from the public. Along with western clothes and party wear cliché also stepped into designing exclusive eastern dresses that cater to contemporary woman of today. Over the period of time, the focus has been slowly shifting from bringing in predesigned imported clothes to designing locally and manufacturing abroad through strategic partnerships.